Design Brief Goal:
This campaign is designed to help the customer find exactly what they're looking for! What is it? We don't know, the dealer doesn't even know! This means that any vehicle imagery needs to be either unidentifiable or so generic you couldn't even guess the make/model. Where in most campaigns the visuals are there to highlight the vehicle, this Spec's visuals should focus exclusively around the concept of "searching". This can be taken many ways so you have a lot of liberty with this piece.
Template options presented at brief meeting:
*Email template is laid out for desktops.
Chosen templates final versions with updates:
*Template contains placeholder logos, text, dealership info, names, and recipient info.
