Design Brief Goal:
This email is going out to any lapsed customers who haven't visited the dealership in a while, so we're taking a fun, breezy approach to grab their attention and maybe lure them back in with a nice offer or two. The Missing You 19 spec took a prehistoric tack, so let's take this one in a different direction that's still fun. I'm thinking we could have an astronaut floating out in space or doing something funny like golfing or lounging on the moon. Like the 2019 email, we'll have some text that's in line with the theme and encourages the reader to schedule service. Since we don't have an LP, we could embed an offer in the email to incentivize follow-up. If we want to go crazy, we could incorporate it into the graphic, having it as a flag that an astronaut is flying on the moon.
Template options presented at brief meeting:
*Email template is laid out for desktops.
Chosen template final versions with updates:
Animation for astronaut in hero section can be seen below the template image
*Template contains placeholder logos, text, dealership info, names, and recipient info.
